Last Updated on 2025 年 8 月 15 日 by 総合編集組
Instagram Advertising in 2025: Key Updates and Copyright Music Guidelines
As of August 2025, Instagram remains a cornerstone of digital marketing, with its short-video feature, Reels, dominating content trends due to Meta’s algorithm prioritizing original, high-engagement content. This article provides a comprehensive guide to Instagram’s latest advertising policies and copyright music regulations, offering brands actionable insights to maximize reach while staying compliant.
Reels and New Ad Formats
Meta’s introduction of Reels Trend Ads allows brands to place ads alongside trending Reels, leveraging AI to identify popular topics and match brands with relevant creators. The Creator Marketplace now includes metrics like hook-rate and engagement rate, enabling precise collaborator selection. Additionally, Meta is testing video ads on Threads, featuring 16:9 or 1:1 formats with auto-play and CTA buttons, expanding advertising opportunities. AI-driven video expansion technology on Facebook Reels adjusts aspect ratios automatically, reducing production costs.
Algorithm and Content Priorities
Instagram’s 2025 algorithm emphasizes originality, penalizing accounts that repost without adding value. Reels are prioritized based on engagement (comments, shares, saves) and viewer retention. The platform’s search functionality is increasingly vital, urging brands to optimize profiles and hashtags with targeted keywords for better discoverability.
Copyright Music: A Critical Compliance Area
Music enhances ad appeal but poses significant legal risks if used without authorization. Copyright law protects musical works (lyrics and composition) and sound recordings (specific versions), requiring synchronization and master licenses for commercial use. Meta’s music library is available for personal, non-commercial use, but commercial accounts face strict limitations. The Sound Collection, with over 14,000 royalty-free tracks, is a safe choice for ads. Misusing copyrighted music can lead to muted audio, content removal, account restrictions, or lawsuits with damages up to $150,000 per work.
Community Insights and Challenges
Social media users report confusion over Instagram’s music interface, which displays restricted songs without clear commercial-use warnings. Attempts to bypass restrictions by changing account types are ineffective and risky. Brands are advised to use royalty-free platforms like Epidemic Sound or commission original music to ensure compliance and creativity.
Compliance Strategies
Brands should prioritize Meta’s Sound Collection or third-party royalty-free music services. For popular songs, securing proper licenses is essential. Establishing internal review processes and educating teams on copyright distinctions are critical to avoid unintentional violations. If flagged for infringement, brands should replace music promptly, retain licensing records, and seek legal advice if disputes arise.
Looking Ahead
Instagram’s 2025 policies reflect a shift toward stricter compliance and enhanced AI-driven content moderation. Brands that invest in legal music sources and robust compliance frameworks will not only avoid penalties but also build trust and credibility. Staying updated with Meta’s announcements and industry trends is crucial for sustained success in this dynamic digital landscape.
Disclaimer: This article is for informational purposes only. Always refer to Meta’s official guidelines and consult legal professionals to ensure full compliance.
