Last Updated on 2025 年 4 月 22 日 by 総合編集組
Hamasushi’s Early Summer Special: A Seafood Feast Starting at 100 Yen
Starting April 22, 2025, Hamasushi, Japan’s beloved 100-yen conveyor-belt sushi chain, kicks off its Early Summer Special Ingredients Festival across its 636 locations nationwide. This limited-time event showcases an array of premium seafood and exclusive dishes, with prices starting at just 110 yen (tax included). From rich, melt-in-the-mouth fatty fish to rare crab delicacies, the festival offers an accessible yet luxurious dining experience, perfectly timed for travelers visiting Japan during the vibrant spring season and the 2025 Kansai Expo. A social media giveaway on X further enhances the excitement, offering dining vouchers to lucky participants.
A Celebration of Seasonal Flavors
Hamasushi’s Early Summer Special is designed to delight sushi enthusiasts and curious foodies alike, combining affordability with high-quality ingredients sourced from Japan’s coastal regions. Running from April 22, the festival highlights the chain’s commitment to delivering fresh, flavorful sushi at budget-friendly prices. With a focus on seasonal seafood, the event transforms a casual sushi meal into a culinary journey, showcasing the diversity and richness of Japan’s marine bounty.
Star Dishes: Affordable Luxury on Every Plate
The festival features a curated selection of dishes, blending classic sushi with innovative creations. Here are the highlights:
- Fatty Flounder (Aburagarei) Nigiri
- Price: 110 yen (tax included)
- Availability: Limited supply
Known for its buttery texture and rich flavor, fatty flounder melts in the mouth, delivering a sweet, delicate taste that lingers. This nigiri is a standout for its luxurious mouthfeel at an unbeatable price.
- Perilla Leaf and Fresh Squid Nigiri
- Price: 110 yen (tax included)
- Availability: Limited supply
This creative nigiri pairs fresh squid with aromatic perilla leaves and freshly grated ginger, creating a refreshing, multi-layered flavor profile. The squid’s natural sweetness shines, enhanced by the herbal and spicy notes.
- Toyama Prefecture Boiled Firefly Squid Roll
- Price: 176 yen (tax included)
- Availability: Limited supply
Sourced from Toyama Prefecture, these firefly squids are boiled to preserve their springy texture and briny flavor. Each roll bursts with the essence of the sea, offering a taste of Japan’s coastal heritage.
- Shizuoka Yaidu Thick-Cut Bonito Belly
- Price: 176 yen (tax included)
- Availability: Limited supply
Harvested from Yaidu’s renowned fishing port, this bonito belly is prized for its fatty, melt-in-the-mouth quality. The thick-cut slices deliver a robust, savory flavor that appeals to seafood lovers.
- King Crab Belly Meat
- Price: 176 yen (tax included)
- Availability: Limited supply
A rare delicacy, the king crab belly meat offers a chewy, resilient texture and sweet, oceanic notes. This premium ingredient elevates the dining experience with its refined taste.
- Wagyu Sukiyaki-Style Nigiri
- Price: Not specified (premium pricing)
- Availability: Limited supply
Part of the “Supreme Single Piece” series, this nigiri features Japan’s prized black wagyu beef, prepared in a sukiyaki-inspired style. The beef’s sweet, fatty richness dissolves on the palate, making it a decadent treat.
- Raw Matsuba Crab
- Price: Not specified (premium pricing)
- Availability: Limited supply
Also in the “Supreme Single Piece” series, the raw matsuba crab offers a soft, sweet texture and pure crab flavor, showcasing the ingredient’s natural elegance.
- Crab Trio Platter
- Price: 748 yen (tax included)
- Availability: Limited supply
This indulgent platter combines matsuba crab with salmon roe, king crab belly with perilla leaf and crab paste, and raw matsuba crab. Each component delivers a distinct texture and flavor, creating a harmonious seafood medley.
- Shishamo Tempura with Tartar Sauce
- Price: 297 yen (tax included)
- Availability: Limited supply
A perfect side dish, this tempura features shishamo (smelt) stuffed with roe, fried to a crisp golden finish. Paired with creamy tartar sauce, it balances tangy, sweet, and crunchy elements for a delightful bite.
Social Media Engagement
To amplify the festival’s buzz, Hamasushi hosts a giveaway on its official X account (@hamasushi_jp) from April 21, 10:30 AM, to April 23, 11:59 PM, 2025. Participants can win 5,000-yen dining vouchers by following the account, retweeting the campaign post, and sharing their most anticipated dish with the hashtag #はま寿司初夏の特選ねた祭り. Forty winners will be selected, adding an interactive element to the culinary celebration.
Practical Details for Diners
The festival is available at all 636 Hamasushi locations (as of April 21, 2025), but stock is limited and subject to sell-out. Some dishes may have varying availability periods, and presentation may differ slightly from promotional images. Diners are encouraged to visit early to secure their favorites. The event’s accessibility and value make it an ideal stop for tourists exploring Japan during the spring season.
Hamasushi’s Commitment to Quality
Hamasushi has built its reputation on delivering fresh, affordable sushi without compromising quality. By sourcing ingredients like Toyama’s firefly squid and Shizuoka’s bonito directly from Japan’s premier fishing ports, the chain ensures authenticity and flavor in every dish. This festival exemplifies Hamasushi’s mission to make premium dining inclusive, appealing to both local patrons and international visitors.
Why This Event Matters
The Early Summer Special Ingredients Festival is a celebration of Japan’s seafood heritage, offering a rare opportunity to enjoy high-end ingredients at budget-friendly prices. Whether you’re a sushi connoisseur or a traveler seeking authentic Japanese cuisine, Hamasushi’s event delivers an unforgettable dining experience. Visit a nearby location starting April 22, 2025, to savor the flavors of Japan’s early summer.
