Last Updated on 2025 年 4 月 22 日 by 総合編集組
Lotteria’s Meat Day 2025: King Tartar Teriyaki and Exquisite Cheeseburgers Steal the Show
In April 2025, Lotteria, Japan’s iconic fast-food chain, will host its celebrated “Meat Day” (Niku no Hi) from April 25 to May 7, unveiling two king-sized burgers: the “King Tartar Teriyaki Exquisite Cheeseburger” and the “King Exquisite Cheeseburger.” This 12-day extravaganza, spanning 232 stores, pays homage to Japan’s love for indulgent, meat-centric meals with elevated versions of Lotteria’s classics.
A Symphony of Flavors
The “King Tartar Teriyaki Exquisite Cheeseburger” reimagines the beloved “Tama Teri Burger” with three 100% beef patties, three slices of red cheddar cheese, a freshly grilled egg, and a harmonious blend of tartar and teriyaki sauces. The tartar, crafted with coarsely chopped onions and mayonnaise, pairs seamlessly with the sweet-savory teriyaki, delivering a multi-layered taste experience.
The “King Exquisite Cheeseburger,” designed for cheese aficionados, boasts four beef patties, four slices of red cheddar, and a luscious cheese sauce made from gouda, cheddar, mascarpone, and parmesan. Both burgers are nestled in Lotteria’s signature fluffy buns, engineered to balance hefty ingredients with a soft texture.
Cultural Resonance and Market Trends
Lotteria’s “Meat Day” aligns with Japan’s springtime consumption surge, fueled by cherry blossom festivities and new academic years. The event capitalizes on a 15% rise in demand for premium burgers in 2024, incorporating Japanese elements like teriyaki and grilled eggs to stand out against global giants like McDonald’s and Burger King.
Consumer Excitement and Future Horizons
X platform buzz reveals high anticipation, with fans raving about the burgers’ indulgent portions and 1,390-yen price tag. Some express concerns about high calorie counts, prompting Lotteria to explore lighter options. With Asia’s plant-based meat market growing at 20% annually, Lotteria may innovate with vegan burgers to stay ahead.
This event reflects fast food’s evolution into a cultural phenomenon, blending innovation, tradition, and consumer engagement.
