Last Updated on 2025 年 7 月 19 日 by 総合編集組
Unveiling Marugen Ramen: The Soy Sauce Legacy and Must-Try Menu
Introduction: A Ramen Icon Rooted in Tradition
Marugen Ramen, a celebrated Japanese chain, has captured hearts with its signature Jukusei Shoyu Niku Soba (Aged Soy Sauce Meat Ramen). Since its inception in Aichi Prefecture in June 2001, Marugen has grown from a single shop to 213 locations across 41 Japanese prefectures by July 2024, with plans to reach 227 by July 2025.
Renowned for its rich, flavorful ramen and family-friendly atmosphere, Marugen stands out in Japan’s competitive ramen scene. This summary explores the brand’s origins, its iconic dishes, innovative strategies, and the philosophy driving its success, offering a comprehensive guide for ramen enthusiasts and curious travelers.
Origins and Growth: The Monogatari Corporation Legacy
Marugen Ramen is a flagship brand of Monogatari Corporation, a company with roots dating back to 1949, when the founder’s mother ran a small kanto-daki (oden) stall in Toyohashi. Established as a corporation in 1969 and rebranded in 1997, Monogatari has diversified into brands like Yakiniku King and Yuzuan. Its “Smile & Sexy” philosophy encourages employees to embody warmth and individuality, fostering a culture of storytelling and decision-making.
This ethos translates into Marugen’s operations, where enthusiastic staff and meticulous service create a welcoming vibe, especially for families. Marugen’s rapid expansion across Japan reflects its ability to adapt its universally appealing flavors to diverse regional palates, a rare feat in a market defined by localized tastes.
The Heart of Marugen: Aged Soy Sauce Niku Soba
The Jukusei Shoyu Niku Soba is Marugen’s cornerstone, celebrated for its complex, aged soy sauce broth. Crafted from premium soy sauces sourced from Chiba, Okayama, and Shodoshima, the broth is blended with over 20 ingredients, including chicken, pork, katsuobushi, and aromatic vegetables, simmered and aged for 15 days to achieve depth and richness.
The soup base, made with pork and chicken bones, kombu, and dried fish, is emulsified with back fat and chicken oil for a creamy texture. Paired with springy, house-made taka-sui noodles and rare cuts of pork, the dish is elevated by yuzu-kosho radish paste and fragrant scallions, balancing richness with freshness. Marugen’s commitment to freshly cooked ramen in pre-heated bowls (80°C) ensures every bite is piping hot and flavorful.
Diverse Menu: Catering to All Tastes
Beyond its signature dish, Marugen offers a versatile menu. The classic Jukusei Shoyu Ramen delivers nostalgic, lighter flavors, while the spicy Kara Niku Soba blends chili and chives for a bold kick. Seasonal limited-time offerings, like the 2025 Yuzu and Mitsuba Grilled Chicken Soba, keep the menu fresh, with about eight new creations annually. Health-conscious diners can opt for low-carb noodles, reflecting Marugen’s adaptability to modern dietary trends. Side dishes, such as the crispy Marugen Gyoza, interactive Teppan Tamago Chahan (egg fried rice), and dual-textured Karaage (fried chicken), enhance the dining experience, while the petite vanilla soft-serve provides a refreshing finish.
Family-Friendly Experience and Strategic Brilliance
Marugen’s spacious, bright interiors, with counter seats, tables, and tatami areas, cater to solo diners and families alike. Interactive dishes like the sizzling fried rice engage children, reinforcing Marugen’s family-oriented appeal. The brand’s success lies in its balance of tradition and innovation, supported by Monogatari’s expertise in supply chain management and incremental improvements. By maintaining consistent quality across its vast network and introducing health-focused and seasonal options, Marugen stays relevant in a dynamic market. Its ability to cross-sell through popular sides and desserts boosts customer satisfaction and revenue.
Conclusion: A Ramen Legacy with a Bright Future
Marugen Ramen’s rise from a local Aichi shop to a national powerhouse is a testament to its dedication to quality, innovation, and customer experience. With its meticulously crafted dishes, family-friendly ethos, and strategic expansion, Marugen is poised to solidify its status as a beloved Japanese ramen brand. Whether you’re a ramen aficionado or planning a family meal, Marugen offers a delightful blend of tradition and creativity that promises to leave a lasting impression.
