Last Updated on 2025 年 4 月 22 日 by 総合編集組
Sushiro’s Golden Week Extravaganza: Premium Sushi at Unbeatable Prices
From April 23, 2025, Sushiro, Japan’s leading conveyor-belt sushi chain, launches its highly anticipated Golden Week Special Festival [First Wave], bringing gourmet sushi to the masses at remarkably affordable prices. Running during Japan’s bustling Golden Week holiday, this limited-time promotion features premium offerings like otoro (fatty tuna belly), thick-cut salmon, and other delicacies starting at just 120 yen (tax included). Available across Sushiro’s nationwide locations, the event promises a luxurious dining experience for sushi lovers and travelers alike, perfectly timed with the festive atmosphere of the 2025 Kansai Expo.
A Culinary Celebration for Golden Week
Golden Week, spanning late April to early May, is one of Japan’s busiest holiday periods, marked by major public holidays like Showa Day (April 29) and Children’s Day (May 5). Sushiro capitalizes on this vibrant season with its Special Festival, running from April 23 to May 25, 2025, depending on the dish. The promotion highlights Sushiro’s commitment to making high-quality sushi accessible, blending tradition with affordability. With an estimated supply of over 9 million servings across featured items, the event caters to both locals and international visitors flocking to Japan during this peak travel period.
Star Attractions: Premium Sushi Highlights
The festival showcases a curated selection of sushi crafted from top-tier ingredients, each designed to deliver a memorable dining experience. Here are the key offerings:
- Fatty Tuna Belly (Otoro)
- Price: 120 yen (tax included)
- Availability: April 23–April 29, 2025
- Supply: 2.19 million servings
Renowned as the “king of sushi,” otoro is prized for its melt-in-the-mouth texture and rich, buttery flavor. Sushiro’s otoro is sourced from the fattiest part of the tuna belly, delivering a silky, umami-packed bite that balances decadence with freshness.
- Thick-Cut Salmon (Single Piece)
- Price: 120 yen (tax included)
- Availability: April 23–May 11, 2025
- Supply: 3.23 million servings
The thick-cut salmon nigiri is a crowd-pleaser, with its generous portion size and vibrant flavor. Hand-sliced in-store, each piece offers a satisfying chew, bursting with the salmon’s natural sweetness and subtle oiliness.
- Squid Trio Platter
- Price: 260 yen (tax included)
- Availability: April 23–May 11, 2025
- Supply: 530,000 servings
This platter combines three squid preparations: seared mini squid, soy-marinated squid ears, and textured cuttlefish. Each variation offers distinct textures—crisp, chewy, and sticky—paired with complementary flavors like spicy sweetness and natural brininess.
- Abalone (Single Piece)
- Price: 120 yen (tax included)
- Availability: April 23–May 25, 2025
- Supply: 2.43 million servings
Known as a “treasure of the sea,” abalone is a rare delicacy with a crisp, tender bite and oceanic sweetness. Sushiro’s preparation highlights its natural qualities, making this luxury ingredient accessible to all.
- Mountain Salad Gunkan
- Price: 120 yen (tax included)
- Availability: April 23–May 11, 2025
- Supply: 940,000 servings
This gunkan (battleship-style sushi) piles corn, tuna salad, and crab-flavored salad into a visually striking “mountain.” The creamy, sweet, and savory elements create a harmonious, crowd-pleasing bite.
Sushiro’s Legacy of Excellence
Founded over 40 years ago as Tai Sushi in Osaka’s Abeno district, Sushiro has grown into a global name while staying true to its motto: “Devoted to the Way of Sushi.” The chain meticulously selects ingredients, perfects its rice preparation, and maintains a welcoming dining environment. Under the leadership of Kohei Nii, Sushiro continues to innovate while honoring the craftsmanship of traditional sushi-making, ensuring every dish reflects quality and care.
Practical Information for Diners
The promotion is available at most Sushiro locations across Japan, excluding the Sushiro Future Expo Store, Sushiro To Go, and Kyotaru-Sushiro outlets. The Akihabara Central Street Store does not offer takeout for this event. Diners are advised to check stock availability via Sushiro’s app or website, as supply may vary due to sourcing conditions. Takeout orders include container fees, and some items are limited to same-day reservations.
Tip from a Food Critic: “Pair the otoro or salmon with Sushiro’s steaming chawanmushi (egg custard) for a complete Golden Week feast,” says renowned critic Kazuya Inoue.
Why This Event Matters
Sushiro’s Golden Week Special Festival is more than a promotion—it’s a celebration of Japanese culinary heritage tailored for a global audience. By offering premium ingredients like otoro and abalone at budget-friendly prices, Sushiro democratizes fine dining, making it a must-visit for tourists exploring Japan during the 2025 Golden Week and Kansai Expo. Whether you’re a sushi aficionado or a curious traveler, this event promises an unforgettable taste of Japan’s gastronomic excellence.
