Last Updated on 2025 年 5 月 27 日 by 総合編集組
Sushiro’s Day 2025: A Grand Celebration of Tuna and Fan-Favorite Dishes
Sushiro, Japan’s leading conveyor belt sushi chain, is gearing up for its annual entrepreneurial milestone with the grand Sushiro’s Day 2025, kicking off on May 28, 2025, across its nationwide locations (with some exceptions).
This year’s theme, “The Ultimate Gratitude Event”, promises an unforgettable culinary experience centered around the “Tuna Triple Play” and a curated selection of fan- and staff-voted dishes. From premium Honmaguro (bluefin tuna) to creative sushi and indulgent desserts, this event encapsulates Sushiro’s 40-year legacy of dedication to quality and customer satisfaction. Here’s a detailed breakdown of what to expect, perfect for sushi enthusiasts and travelers planning a visit to Japan.
The Heart of the Event: Tuna Triple Play
The star of Sushiro’s Day 2025 is the Tuna Triple Play, a three-phase celebration of Honmaguro, the king of tuna, known for its rich flavor and melt-in-the-mouth texture. The event unfolds as follows:
- Phase 1 (May 28, 2025): The spotlight is on Honmaguro Akami (lean bluefin tuna), offered at an astonishing 110 yen (tax included) for two pieces. With a planned total of 7.28 million servings, this deal is a rare chance to savor premium tuna at a budget-friendly price. The Akami’s vibrant red hue and delicate sweetness make it a must-try for sushi lovers.
- Phase 2 (June 11, 2025): The second phase introduces Honmaguro Chutoro (medium-fatty tuna), celebrated for its balanced richness and silky texture, expected to be offered at equally attractive prices.
- Phase 3 (June 18, 2025): The grand finale features Baitoro, an extra-thick cut of tuna bursting with fatty, umami-packed goodness, promising an indulgent experience for tuna aficionados.
Note: Prices may vary by location, and supply is subject to availability due to sourcing conditions. Check Sushiro’s official app or website (www.akindo-sushiro.co.jp) for real-time updates.
Fan-Favorite Revival: “Everyone’s Top Picks” Menu
Beyond the tuna extravaganza, Sushiro’s Day 2025 brings back a selection of dishes under the “Everyone’s Top Picks” (Minna ga Eranda Eeyan Neta) category, chosen based on customer feedback and staff recommendations. This lineup blends nostalgic classics with innovative creations, ensuring something for every palate.
Mala-Infused Creative Sushi
Sushiro’s wildly popular Mala-flavored dishes, inspired by Sichuan cuisine, return with a bang, having sold over 9 million servings historically. Available from May 28 to June 8, these limited-time offerings include:
- Mala-Flavored Red Shrimp with Fried Scallions (150 yen and up, 220,000 servings): Juicy red shrimp meets a spicy Mala sauce, complemented by crispy fried scallions and a touch of mayonnaise for a bold, savory kick.
- Mala-Flavored Salmon with Fried Scallions (180 yen and up, 180,000 servings): Fresh salmon is elevated with Mala sauce, fried scallions, and creamy mayo, delivering a harmonious blend of spice and richness.
These dishes fuse Japanese sushi artistry with Chinese-inspired flavors, appealing to adventurous eaters and traditionalists alike.
Staff and Customer Favorites
Sushiro’s staff and loyal customers have spoken, bringing back beloved dishes that showcase the brand’s commitment to quality:
- Soft Anago Nigiri (360 yen and up, May 28–June 22, 430,000 servings): Whole grilled sea eel, tender and flavorful, drizzled with a sweet-savory sauce, offering a luxurious sushi experience.
- Natural Shrimp Tasting Platter (180 yen and up, May 28–June 22, 1.12 million servings): A duo of marinated shrimp and lemon-topped raw shrimp, highlighting the ingredient’s natural sweetness and versatility.
Hidden Gems
For seasoned Sushiro fans, the “Hidden Delicacies” section revives two top-voted items, now available as regular menu items starting May 28:
- Squid, Okra, and Mekabu Gunkan (120 yen and up): A refreshing summer favorite, this gunkan (battleship sushi) combines chewy squid, slippery okra, and tangy mekabu seaweed for a textural delight.
- Kuromon Iseyaya Wasabi Eggplant (120 yen and up): Inspired by Osaka’s Kuromon Market, this dish features pickled eggplant with a zesty wasabi kick, perfect for those craving a unique side.
Additionally, the Cartilage Karaage (390 yen and up, May 28–June 8, 150,000 servings) offers crispy, chewy fried cartilage, a staff-recommended snack ideal for pairing with sake or rice.
Sweet Endings with Sushiro Café Department
Sushiro’s Café Department, guided by the motto “Delicious, Exciting, Thrilling”, elevates the dining experience with two revived desserts, crafted by dedicated in-house patissiers:
- Cookie Ice Cream Coffee Dolce (350 yen and up, May 28–June 22, 490,000 servings): A decadent blend of coffee ice cream and crunchy cookies, balancing bitter and sweet notes. (Note: Not available for takeout.)
- Panna Cotta with Caramel Sauce (240 yen and up, May 28–June 22, 340,000 servings): Silky panna cotta topped with bittersweet caramel, a perfect finale to your meal. (Note: Not available for takeout.)
The Café Department’s commitment to innovation—launching around 50 new desserts annually—ensures every visit to Sushiro is a delightful adventure.
Practical Tips for Your Sushiro Experience
To make the most of Sushiro’s Day 2025, consider these tips:
- Check Availability: Some locations, like Sushiro Future Expo Store, Sushiro To Go, and Kyotaru-Sushiro, do not offer these items. The Akihabara Chuo-dori store does not provide takeout.
- Use the App: Monitor stock and prices via Sushiro’s app or website to avoid missing out on limited items like Honmaguro Akami or Mala dishes.
- Plan for Phases: Mark your calendar for June 11 and June 18 to catch the Chutoro and Baitoro releases.
- Social Media Buzz: Join the conversation on platforms like X, where fans are already raving about the 110-yen tuna deal.
Sushiro’s Legacy of Excellence
Founded in Osaka’s Abeno district as Tai Sushi, Sushiro has grown into a global powerhouse with over 600 stores, all while staying true to its “Sushi with Sincerity” philosophy. From meticulously sourced ingredients to perfectly seasoned rice, Sushiro’s Day 2025 is a testament to its 40-year commitment to delivering exceptional sushi at accessible prices.
Conclusion
Sushiro’s Day 2025 is more than a promotion—it’s a celebration of sushi culture, community feedback, and culinary innovation. Whether you’re drawn by the unbeatable Honmaguro deals, the spicy Mala creations, or the tempting desserts, this event promises a memorable dining experience. Head to your nearest Sushiro starting May 28 and immerse yourself in this annual gratitude feast!
