Last Updated on 2025 年 12 月 4 日 by 総合編集組
Taiwan Social Media Landscape 2025: Complete Rankings and In-Depth Analysis
As of 2025, Taiwan boasts an internet population of over 22.1 million, with a penetration rate exceeding 95.3%. Social media has become deeply embedded in daily life. This report ranks the top platforms by usage, demographics, and growth trends based on the latest official data.
1. LINE – The Undisputed King of Taiwan (99.4% Penetration) LINE remains the most indispensable app in Taiwan, achieving a staggering 99.4% usage rate among people aged 16 and above (NCC 2024-2025 report).
With approximately 22 million monthly active users, it’s practically a national infrastructure. Beyond messaging (1 billion messages and 100 million calls daily), LINE has evolved into a super-app encompassing payments (LINE Pay: 13.1 million users), banking (LINE Bank), news, and mini-programs. The newly launched LINE Pay Money in December 2025 further integrates with 19 local banks, solidifying its role in daily financial transactions.
2. Facebook – Successful Comeback (82.8% Usage Rate) Once mocked as an “old people” platform, Facebook staged an impressive recovery, rising from 71.2% in 2023 to 82.8% in 2024–2025. It now reaches 17.1 million Taiwanese users. The 25–34 age group forms the largest segment (~6 million), while the gender split is nearly even (53% female, 47% male). Despite a slight decline in news consumption (37%), Facebook remains dominant in social commerce, especially among 35–44-year-olds.
3. YouTube – Where Taiwanese Spend the Most Time YouTube commands 18.4 million monthly users and an 83.3% reach among internet users. Most notably, 46% of Taiwanese now cite YouTube as their primary news source (Reuters Institute Digital News Report 2025), marking a historic shift from traditional TV. Average monthly time spent on YouTube far exceeds all other platforms, making it the undisputed leader in video content.
4. Instagram – Visual Paradise for the Young and Female With 11.3 million users (54.1% of the 13+ population), Instagram retains strong appeal among younger demographics, particularly females (53.7%). The 20–30 age bracket exceeds 4 million users. Despite controversial interface changes in early 2025 (rectangular to circular stories and back), it remains the go-to platform for lifestyle, fashion, and influencer marketing.
5. TikTok – The Fastest-Growing Powerhouse TikTok exploded from 5.64 million users in 2024 to 8.34 million in 2025 — a 48% year-on-year increase. Penetration now ranges between 36–41.9%. Over 60% of Gen Z (16–24) are active users, and engagement rates hit 8.7%, the highest among all platforms. TikTok has become essential for brands targeting teenagers and young adults.
6. Threads – Taiwan Ranks Global No.2 in Adoption Meta’s text-focused Threads achieved extraordinary success in Taiwan, once accounting for over 10% of global traffic (SimilarWeb). The 16–30 age group dominates, with 15–19-year-olds showing 53.1% usage. Taiwanese users particularly favor political discussions, workplace venting, and real-time commentary, making Threads a unique social movement hub.
7. PTT & Dcard – Enduring Local Forum Culture While smaller in scale, PTT (the legendary BBS) and Dcard retain immense influence within specific communities. PTT excels in anonymous, topic-driven discussions, whereas Dcard appeals to university students with its card-based matchmaking and long-form comment culture.
Key Trends Shaping 2025 and Beyond
- Multi-platform usage is now standard (average 2+ apps daily)
- Video content reigns supreme (YouTube + TikTok dominate time spent)
- Social commerce is segmented by age: Facebook (35–44), Instagram (under 25), TikTok (rising fast)
- Gen Z migration from Facebook to TikTok/Threads continues accelerating
- LINE’s all-in-one ecosystem remains unchallenged in the short term
Conclusion Taiwan’s 2025 social media ecosystem is characterized by remarkable diversity and rapid evolution. While LINE maintains an iron grip on communication and daily life, newer contenders like TikTok and Threads are reshaping youth culture and information flow. For marketers and creators, success now depends on precise audience targeting across fragmented platforms rather than blanket strategies.
