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Last Updated on 2025 年 8 月 20 日 by 総合編集組

2025 Taiwan Matsuya Branch Guide (1500+ Words)

Overview of Matsuya in Taiwan

Matsuya, one of Japan’s iconic “Gyudon御三家” (the three major gyudon chains alongside Yoshinoya and Sukiya), made its Taiwan debut in 2018 at Taipei’s Ximending district. Known for affordable, hearty Japanese rice bowls, Matsuya has since expanded to 13 branches across Taipei and New Taipei City by August 2025.

This guide provides a comprehensive overview of Matsuya’s Taiwan locations, including addresses, contact details, operating hours, and unique features, with most branches offering near-24-hour service. This makes Matsuya a go-to choice for locals and tourists seeking quick, authentic Japanese meals at any time.

Expansion and Milestone

Since its first branch opened in Ximending, Matsuya has steadily grown its presence in Taiwan, focusing primarily on the northern region. As of February 2025, the chain operates 13 stores, with recent additions like the Yonghe Zhongzheng branch (opened September 2024) and Luzhou Changrong branch (opened March 2025). The Nanjing Sanmin branch, opened in June 2025, further solidifies Matsuya’s reach in Taipei’s Songshan District. A notable milestone was the 10th branch celebration in August 2024, marked by a promotional giveaway of limited-edition handkerchiefs for purchases over NT$300.

Detailed Branch Information

Below is a detailed list of Matsuya’s 13 Taiwan branches, arranged by opening order, with addresses, transportation details, and operating hours. Most locations operate from 05:00 to 04:00, offering near-24-hour service, ideal for early breakfasts or late-night dining.

1. Taipei Ximending Branch (Taiwan Store #2)
   • Address: 1F, No. 157, Hanzhong St., Wanhua District, Taipei City
   • Phone: 02-2311-8858
   • Access: 2-minute walk from Ximen Station (Exit 1, Banqiao-Nangang Line)
   • Hours: 05:00–04:00 (near 24 hours)
   • Notes: The first Matsuya branch in Taiwan, located in the bustling Ximending commercial area, perfect for tourists and shoppers.
2. Taipei Zhishan Branch (Taiwan Store #3)
   • Address: 1F, No. 120, Fuhua Rd., Shilin District, Taipei City
   • Access: 1-minute walk from Zhishan Station (Exit 1, Tamsui Line)
   • Hours: 05:00–04:00 (near 24 hours)
   • Notes: Resumed full-day operations on May 2, 2023, offering breakfast to late-night meals.
3. Taipei Xingtian Temple Branch (Taiwan Store #4)
   • Address: 1F, No. 146, Minquan E. Rd., Sec. 2, Zhongshan District, Taipei City
   • Access: 5-minute walk from Xingtian Temple Station (Exit 3, Xinlu Line)
   • Hours: 05:00–04:00 (near 24 hours)
4. Xinzhuang Zhongping Branch
   • Address: 1F, No. 299, Zhongping Rd., Xinzhuang District, New Taipei City
   • Access: 15-minute walk from Fuduxin Station (Airport Line)
   • Hours: 05:00–04:00 (near 24 hours)
5. Taipei Minquan West Branch
   • Address: 1F, No. 34-1, Minquan W. Rd., Zhongshan District, Taipei City
   • Phone: 02-2511-1086
   • Access: 1-minute walk from Minquan West Rd. Station (Exit 8, Tamsui/Xinlu Line)
   • Hours: 05:00–04:00 (near 24 hours)
6. Taipei Ximen Wuchang Branch (Ximending’s 2nd Matsuya)
   • Address: 1F, No. 29, Wuchang St., Sec. 2, Wanhua District, Taipei City
   • Access: 3-minute walk from Ximen Station (Exit 6, Banqiao-Nangang Line)
   • Hours: 05:00–04:00 (near 24 hours)
   • Notes: Stable full-day operations since July 2023 trial opening.
7. Taipei Neihu Gangqian Branch (Neihu’s 1st Matsuya)
   • Address: 1F, No. 606, Neihu Rd., Sec. 1, Neihu District, Taipei City
   • Phone: 02-2659-1139
   • Access: 5-minute walk from Gangqian Station (Exit 2, Wenhu Line)
   • Hours: 05:00–03:00
   • Notes: Introduced UberEats delivery in November 2023 and breakfast (including Taiwanese-style egg pancakes) in June 2024.
8. Taipei Xinyang Branch (Closest to Taipei Main Station)
   • Address: No. 2-1, Xinyang St., Zhongzheng District, Taipei City
   • Access: 3-minute walk from Taipei Main Station (Exit M8)
   • Hours: 05:00–04:00 (near 24 hours)
   • Notes: UberEats delivery added in January 2024.
9. Taipei Shilin Zhongzheng Branch
   • Address: No. 208, Zhongzheng Rd., Shilin District, Taipei City
   • Access: 5-minute walk from Shilin Station (Exit 2, Tamsui Line)
   • Hours: 05:00–04:00 (near 24 hours)
   • Notes: Opened April 19, 2024, with promotional giveaways.
10. Banqiao Jiangzicui Branch (Banqiao’s 1st Matsuya)
    • Address: 1F, No. 322, Wenhua Rd., Sec. 2, Banqiao District, New Taipei City
    • Access: 30-second walk from Jiangzicui Station (Exit 4, Banqiao-Nangang Line)
    • Hours: 05:00–04:00 (near 24 hours)
    • Notes: Introduced limited-time tomato-based menu items; UberEats added in September 2024.
11. Yonghe Zhongzheng Branch (Yonghe’s 1st Matsuya)
    • Address: No. 269, Zhongzheng Rd., Yonghe District, New Taipei City
    • Phone: 02-2926-6110
    • Access: 14-minute walk from Yongan Market Station (Zhonghe-Xinlu Line) or Dewahe Rd. Intersection bus stop
    • Hours: 05:00–04:00 (near 24 hours)
    • Notes: Full-day operations and breakfast introduced on September 27, 2024.
12. Luzhou Changrong Branch (Luzhou’s 1st Matsuya)
    • Address: 1F, No. 86, Changrong Rd., Luzhou District, New Taipei City
    • Access: Changrong Zhongyuan Rd. Intersection bus stop
    • Hours: 05:00–04:00 (near 24 hours)
    • Notes: Opened March 29, 2025; full operations from March 30.
13. Nanjing Sanmin Branch
    • Address: 1F, No. 25, Dongxing Rd., Songshan District, Taipei City
    • Access: 4-minute walk from Nanjing Sanmin Station (Songshan Line)
    • Hours: 05:00–04:00 (near 24 hours)
    • Notes: Opened June 17, 2025; full operations from June 18.

Menu Highlights and Services

Matsuya’s menu features classic Japanese gyudon (beef rice bowls), teishoku (set meals), and curry rice. In 2024, select branches introduced breakfast menus (05:00–11:00), including Taiwanese-style egg pancakes, catering to local tastes. Delivery services via UberEats are available at branches like Neihu Gangqian, Taipei Xinyang, and Banqiao Jiangzicui, enhancing convenience for customers. The Banqiao Jiangzicui branch also launched a limited-time tomato series, adding variety to the standard offerings.

Future Expansion: Taichung Plans?

As of February 2025, Matsuya has not announced plans to open branches in Taichung, Taiwan’s central hub. Despite Taichung’s growing consumer market and established MRT system, Matsuya appears focused on saturating the northern region (Taipei and New Taipei City). The presence of competitors like Yoshinoya and Sukiya in Taichung may also influence Matsuya’s cautious approach. Customers eager for updates are encouraged to follow Matsuya Taiwan’s official social media for the latest announcements.

Customer Feedback and Appeal

Matsuya’s near-24-hour operations make it a favorite for late-night diners and early risers. Customer reviews highlight the convenience of extended hours and affordable pricing, though some note minor issues, such as excessive sauce in certain dishes like tofu salad. Social media buzz reflects strong demand for Matsuya to expand to Taichung, with fans expressing frustration at traveling to Taipei for their gyudon fix. Matsuya’s commitment to accessibility and authentic Japanese flavors continues to solidify its place in Taiwan’s competitive dining scene.

Conclusion

With 13 branches as of August 2025, Matsuya Taiwan offers a reliable, affordable dining option for Japanese food enthusiasts. From the vibrant Ximending area to suburban Yonghe and Luzhou, its near-24-hour service, diverse menu, and strategic locations cater to a wide audience. Whether you’re a tourist exploring Taipei or a local craving a late-night meal, Matsuya delivers a taste of Japan’s beloved gyudon culture. Stay tuned to Matsuya Taiwan’s official channels for updates on new branches and promotions.

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