Last Updated on 2025 年 5 月 16 日 by 総合編集組
Kyoto Kairikiya’s 20th Anniversary Celebration: A Feast of Gratitude and Ramen
Introduction
Kyoto Kita-Shirakawa Ramen Kairikiya, a renowned ramen chain originating from Kyoto’s competitive ramen scene, is celebrating its 20th anniversary in 2025 with an extravagant “Founders’ Gratitude Festival.” Known for its iconic backfat soy sauce ramen, Kairikiya has grown from a single shop in 2005 to 156 locations across Japan as of May 16, 2025. To thank its loyal customers, the chain is rolling out two major events featuring exclusive gifts and free ramen vouchers, making this milestone a must-visit for ramen enthusiasts worldwide.
Event Highlights: Two Waves of Celebratory Offers
Kairikiya’s 20th anniversary festivities are divided into two exciting phases, each designed to express gratitude to its customers.
First Event: Exclusive Golden Senjafuda (June 1, 2025)
On June 1, 2025, Kairikiya will host a one-day-only event where visitors to any of its Japan-wide locations can receive a limited-edition “Golden Senjafuda” without any purchase requirement. A senjafuda is a traditional Japanese paper talisman historically used by pilgrims to mark their visits to shrines or temples. Kairikiya’s golden version is a collectible keepsake, symbolizing the brand’s 20-year legacy. This event is purely celebratory, with no free ramen vouchers distributed on this day, emphasizing its significance as a token of appreciation. Visitors are encouraged to check store hours in advance due to potential variations.
Second Event: Free Ramen Vouchers (June 7-8, 2025)
Following the senjafuda giveaway, Kairikiya will hold a two-day event on June 7 and 8, 2025, offering a free “Kyoto Backfat Soy Sauce Ramen (Regular)” voucher for every bowl of ramen ordered for dine-in customers. Exclusions apply to children’s ramen, children’s set meals, takeout, and delivery orders. This promotion allows customers to enjoy Kairikiya’s signature dish while earning a voucher for a future visit, enhancing the value of their dining experience. Last year’s similar event saw over 180,000 customers participate, with 140,000 free meals redeemed within a month, underscoring the popularity of such offers.
Voucher Usage Guidelines
The free ramen vouchers are valid from June 9 to June 30, 2025, and can be redeemed for a regular-sized Kyoto Backfat Soy Sauce Ramen. Customers wishing to try other ramen flavors can pay the price difference (e.g., a 200-yen difference if the desired ramen costs 900 yen compared to the 700-yen regular ramen). Vouchers are limited to one per bowl ordered per transaction, cannot be combined with other discounts, and are not valid for takeout, delivery, or children’s meals. Checking store hours is recommended to ensure a smooth redemption process.
Kairikiya’s Signature Offerings
Kairikiya’s flagship dish, the Kyoto Backfat Soy Sauce Ramen, is celebrated for its deceptively light yet deeply flavorful broth. The soy sauce base, combined with a layer of pork backfat, creates a rich, balanced taste that’s both nostalgic and universally appealing. The ramen’s smooth noodles and subtle sweetness make it a favorite among diverse audiences. Additionally, Kairikiya’s fried rice, flavored with a special soy sauce blend, is a top side dish, praised for its distinct grains and aromatic appeal, perfectly complementing the ramen.
Customer-Friendly Experience
Kairikiya prioritizes a welcoming dining environment. Many suburban locations offer parking, and box-style seating caters to families with children. The chain’s attention to customer comfort has contributed to its widespread popularity. Furthermore, Kairikiya’s official app enhances the experience by offering exclusive coupons, real-time updates on new menus and events, and interactive features like point collection or games. The app is available for iOS and Android, making it easy for customers to stay connected with the brand.
About Kairikiya Co., Ltd.
Founded in February 2003, Kairikiya Co., Ltd. opened its first ramen shop in June 2005 in Kyoto’s Kita-Shirakawa, a hub for ramen culture. The company, led by President Takashi Fujita, is listed on the Tokyo Stock Exchange Standard Market (code: 5891) with a capital of 916.82 million yen as of December 2024. Beyond its 156 ramen shops, Kairikiya operates other brands, including Karatamaya (fried chicken), Torisaburo (grilled chicken), and Tanmen to Gyoza KIBARU (noodle and dumpling specialty), diversifying its culinary portfolio.
Conclusion
Kairikiya’s 20th anniversary is a celebration of its culinary legacy and customer loyalty. The Golden Senjafuda giveaway and free ramen voucher promotion reflect the brand’s commitment to giving back. With its rich, flavorful ramen, beloved fried rice, and customer-centric approach, Kairikiya invites locals and international visitors to join the festivities. Mark your calendars for June 1 and June 7-8, 2025, to experience the warmth and flavor of Kairikiya’s milestone celebration.
