Last Updated on 2025 年 5 月 16 日 by 総合編集組
Taiwan Matsuya 2025 Menu Update: New Dishes, Price Adjustments, and Jiro Inspired Matsuya Chaasyuu Bowl Revival
Introduction to Matsuya in Taiwan
Matsuya, a renowned Japanese fast-food chain, has been a staple for affordable and delicious Japanese cuisine, particularly famous for its signature Gyudon (beef rice bowl).
Known as one of the “Big Three” gyudon chains alongside Sukiya and Yoshinoya, Matsuya has earned a loyal following for its flavorful and budget-friendly meals. Since its debut in Taiwan on September 28, 2018, at the Taipei Shin Kong Mitsukoshi Nanxi store, Matsuya has expanded its presence, offering a variety of dishes that cater to diverse tastes. As of February 25, 2025, Matsuya operates 11 branches across Taipei and New Taipei, with some locations, such as the Neihu Gangqian and Yonghe Zhongzheng stores, offering near 24-hour service.
This article provides an in-depth look at the 2025 Matsuya menu in Taiwan（2025最新松屋菜單）, highlighting new additions, price adjustments, and limited-time offerings, including the highly anticipated “Matsuro-style” Char Siu Rice Bowl.
Matsuya’s Core Offerings
Matsuya’s menu in Taiwan is built around its core pillars: Gyudon (beef rice bowls), grilled meat rice bowls, curry dishes, and set meals (teishoku). Each category offers a range of options, from classic favorites to seasonal specialties, ensuring there’s something for everyone. The menu is designed to deliver quick, satisfying, and affordable meals, making it a popular choice for busy professionals, students, and families alike. Below is a detailed breakdown of the 2025 menu, reflecting price adjustments made on March 4, 2025, due to rising operational costs, including raw materials, labor, and import expenses.
1. Gyudon (Beef Rice Bowls)
Gyudon is the heart of Matsuya’s menu, featuring tender beef slices served over a bed of steamed rice, drizzled with a savory soy-based sauce. The dish is a quintessential Japanese comfort food, known for its simplicity and robust flavors. Matsuya offers both beef and pork variations, catering to a wide range of preferences. The 2025 menu includes:
- Beef Gyudon: Medium (NT$95), Large (NT$125). A classic choice with thinly sliced beef and onions simmered in Matsuya’s signature sauce, served over rice.
- Pork Gyudon: A lighter alternative for those who prefer pork, maintaining the same savory profile.
The affordability and generous portions make Gyudon a go-to option for customers seeking a quick and hearty meal. Matsuya’s commitment to quality ensures that each bowl is packed with flavor, making it a favorite among regulars.
2. Grilled Meat Rice Bowls
Grilled meat rice bowls are a close cousin to Gyudon, emphasizing the smoky, charred flavors of freshly grilled meats. These dishes are prepared on a hot griddle, enhancing the texture and taste of the meat. The 2025 menu saw price adjustments for this category, with increases ranging from NT$5 to NT$16, reflecting rising costs. Key offerings include:
- Sauce-Grilled Beef Rice Bowl: NT$180. A flavorful mix of grilled beef tossed in a tangy sauce, served over rice.
- Green Onion Salt Pork Rice Bowl: Medium (NT$145), Large (NT$175). Grilled pork seasoned with a refreshing green onion and salt combination.
- Unagi-Style Pork Rice Bowl: Medium (NT$135), Large (NT$165). Pork grilled with a sweet soy glaze reminiscent of traditional Japanese eel dishes.
These bowls are perfect for those who enjoy the bold, smoky flavors of grilled meat paired with the simplicity of rice.
3. Curry Dishes
Matsuya’s curry offerings are a standout, blending rich, aromatic spices with a variety of toppings. Over the years, Matsuya has introduced innovative curry variations, such as the Beef Curry in 2023 and the Fruit-Flavored Curry Series in 2024. In 2025, the curry menu continues to evolve with the introduction of the “Rich Curry” series, launched on April 29, 2025. This series enhances the spice profile and depth of flavor, offering a more intense curry experience. Prices range from NT$150 to NT$245, with options to pair the curry with toppings like beef, sausage and egg, hamburger patties, croquettes, or cod fillets. The 2025 curry lineup includes:
- Rich Cheese Curry: Medium (NT$170), Large (NT$190). A creamy, cheesy curry with a bold spice blend.
- Rich Hamburger Patty Curry: Medium (NT$225), Large (NT$245). A hearty curry topped with a juicy hamburger patty.
- Rich Beef Curry Rice: Medium (NT$215), Large (NT$235). Beef-infused curry with a robust, savory flavor.
- Japanese-Style Rich Curry: Medium (NT$150), Large (NT$170). A lighter, traditional curry option for those who prefer a milder taste.
The curry dishes are ideal for customers who crave a warm, spicy meal with customizable toppings to suit their preferences.
4. Set Meals (Teishoku)
Matsuya’s set meals, or teishoku, offer a complete dining experience, including a main dish, rice, miso soup, and side dishes. These meals are designed for those who want a balanced and filling option, with the flexibility to double the meat portion for an additional NT$80–90. The 2025 menu includes price adjustments for four set meal options, with regular portions increasing by NT$10 and large portions by NT$15–20. A notable addition is the Green Onion Salt Grilled Chicken Thigh Set Meal, priced at NT$185 (regular) and NT$275 (large), offering a new poultry option for non-beef or pork eaters. The updated set meal offerings include:
- Honey-Glazed Beef Set Meal: NT$145–175. Grilled beef with a sweet and savory honey glaze.
- Beef Grilled Meat Set Meal: NT$145–175. Classic grilled beef with Matsuya’s signature seasoning.
- Pork Grilled Meat Set Meal: NT$145–175. Tender pork with a smoky, grilled finish.
- Green Onion Salt Pork Set Meal: NT$145–175. A lighter option with pork and a refreshing green onion salt topping.
- Green Onion Salt Grilled Chicken Thigh Set Meal: Regular (NT$185), Large (NT$275). A new addition featuring juicy grilled chicken thighs.
- Special Sauce Hamburger Patty Set Meal: NT$175 (add NT$20 for a fried egg). A juicy hamburger patty with a rich, savory sauce.
The teishoku options are perfect for those seeking a wholesome meal with a variety of components, ensuring both satisfaction and value.
5. Drinks and Side Dishes
Matsuya complements its main dishes with a selection of drinks and side dishes that enhance the dining experience. In 2023, Matsuya introduced a beer pairing with Asahi Dry and Asahi Black Draft, which remains a popular choice in 2025. The Yuzu Sparkling Drink, launched in September 2024, has been discontinued, but the current drink menu includes:
- Calpis: NT$35. A refreshing, tangy Japanese soda.
- Asahi Black Draft Beer: NT$60. A rich, dark beer for those 19 and older (alcohol consumption is restricted for those under 18).
Popular side dishes include:
- Deluxe Kimchi: A spicy, tangy accompaniment to balance richer dishes.
- Matsuya-Style Egg & Beef Dish: A flavorful side combining egg and beef in Matsuya’s signature sauce.
- Crispy Cod Fillet: A crunchy, golden-fried cod fillet.
- Curry Croquette: A savory croquette with a curry-infused filling.
These sides and drinks add variety and enhance the overall dining experience, making Matsuya a versatile choice for different palates.
Seasonal and Limited-Time Offerings
Matsuya is known for its innovative seasonal dishes, which keep the menu fresh and exciting. In 2025, several limited-time offerings have been introduced, reflecting both Japanese culinary trends and local Taiwanese preferences.
Ginger Grilled Meat (Launched March 18, 2025)
Perfect for Taiwan’s damp and chilly spring weather, Matsuya reintroduced its Ginger Grilled Meat dishes on March 18, 2025. These dishes combine the warming spice of ginger with tender grilled meats, offering comfort and satisfaction. Options include:
- Ginger Pork Set Meal (with rice and miso soup): NT$165. A savory pork dish with a mild ginger kick.
- Ginger Beef Set Meal (with rice and miso soup): NT$180. A heartier option with beef and the same ginger-infused flavor.
These dishes are ideal for warming up on rainy days, blending the subtle heat of ginger with the rich texture of grilled meat.
Chaliapin Hamburger Patty (Launched April 8, 2025)
The Chaliapin Hamburger Patty, a fusion of Japanese and Western culinary styles, made a triumphant return on April 8, 2025. This dish features a pure beef patty topped with a rich sauce made from fresh onions, garlic, and butter, creating a multi-layered flavor profile. Options include:
- Chaliapin Hamburger Patty Set Meal (with rice and miso soup): NT$220.
- Chaliapin Hamburger Patty with Fried Egg Set Meal (with rice and miso soup): NT$240.
This dish is a must-try for those who enjoy bold, savory flavors with a touch of sophistication.
Rich Curry Series (Launched April 29, 2025)
On April 29, 2025, Matsuya introduced the “Rich Curry” series, designed for curry enthusiasts seeking a deeper, more complex flavor. This series enhances the spice blend and adjusts the heat level for a balanced yet intense experience. The offerings include:
- Rich Cheese Curry: Medium (NT$170), Large (NT$190).
- Rich Hamburger Patty Curry: Medium (NT$225), Large (NT$245).
- Rich Beef Curry Rice: Medium (NT$215), Large (NT$235).
- Japanese-Style Rich Curry: Medium (NT$150), Large (NT$170).
These curries are a testament to Matsuya’s commitment to innovation, offering a bold and aromatic dining experience.
Lunch Set Meals (Daily 11:00–14:00)
For busy professionals, Matsuya offers a value-packed lunch set meal available daily from 11:00 AM to 2:00 PM. Priced at a uniform NT$125, these sets include a beef Gyudon, miso soup, and a choice of one side dish:
- Half-Cooked Egg: A creamy, golden egg that adds richness to the meal.
- Fresh Mixed Salad: A crisp, refreshing side to balance heavier flavors.
- Matsuya-Style Egg: A uniquely seasoned egg dish.
- Korean-Style Kimchi: A spicy, tangy side to boost appetite.
These lunch sets are an excellent value, saving customers up to NT$25, and are tailored for a quick, energizing midday meal.
Mayonnaise Beef Rice Bowl Series (Launched May 6, 2025, 11:00–14:00)
On May 6, 2025, Matsuya introduced the indulgent Mayonnaise Beef Rice Bowl series, available exclusively during lunch hours (11:00 AM–2:00 PM). These dishes combine tender beef with creamy, tangy mayonnaise for a decadent treat:
- Green Onion Mayonnaise Beef Rice Bowl (Medium): NT$135. Features beef topped with green onions and a rich mayonnaise sauce.
- Kimchi Mayonnaise Beef Rice Bowl (Medium): NT$135. Pairs spicy Korean kimchi with smooth mayonnaise for a bold flavor contrast.
These limited-time offerings are perfect for those seeking a “sinfully delicious” lunch experience.
Matsuro-Style Char Siu Rice Bowl (Launched May 20, 2025)
The most anticipated addition to the 2025 menu is the “Matsuro-style” Char Siu Rice Bowl, launched on May 20, 2025, in sync with its debut in Japan. Inspired by the bold, heavy flavors of Japan’s Jiro-style ramen, this dish brings a new level of intensity to Matsuya’s offerings. The “Matsuro-style” bowl features towering piles of bean sprouts, generous slices of char siu (roasted pork), and an explosive garlic aroma. Options include:
- Matsuro-Style Char Siu Rice Bowl: NT$195. A hearty portion with char siu and bean sprouts.
- Matsuro-Style Char Siu Beef Rice Bowl: NT$260. Combines char siu with Matsuya’s signature beef.
- Matsuro-Style Double Char Siu Rice Bowl: NT$300. A massive portion for those craving an indulgent meal.
This limited-quantity dish is designed for lovers of bold, heavy flavors. Customers with milder taste preferences are advised to explore other menu options.
Price Adjustments and Operational Context
On March 4, 2025, Matsuya adjusted its menu prices due to rising costs for raw materials, minimum wages, and imported goods. The adjustments include:
- Rice Bowls: Price increases of NT$5–16 (e.g., Sauce-Grilled Beef Rice Bowl rose from NT$170 to NT$180).
- Set Meals: Regular portions increased by NT$10, and large portions by NT$15–20.
- New Addition: The Green Onion Salt Grilled Chicken Thigh Set Meal was introduced to diversify the menu for non-beef and pork eaters.
These changes reflect Matsuya’s efforts to maintain quality while addressing economic challenges. Customers are encouraged to check the official Taiwan Matsuya Facebook page or visit stores for the latest menu details, as limited-time offers and promotions vary.
Recommendations and Tips
For the best Matsuya experience, consider the following:
- Check Official Channels: Visit the Taiwan Matsuya Facebook page or store locations for real-time menu updates and promotional offers.
- Timing for Limited-Time Items: Seasonal dishes like the Matsuro-Style Char Siu Rice Bowl are available in limited quantities, so plan your visit early to avoid missing out.
- Lunch Deals: Take advantage of the NT$125 lunch set meals (11:00 AM–2:00 PM) for a budget-friendly, satisfying meal.
- Dietary Preferences: Matsuya offers pork and chicken options alongside beef, making it accessible for those with dietary restrictions.
Conclusion
Matsuya’s 2025 menu in Taiwan continues to deliver on its promise of affordable, delicious, and diverse Japanese fast food. From the classic Gyudon to innovative offerings like the Matsuro-Style Char Siu Rice Bowl, Matsuya caters to a wide range of tastes and preferences.
With 11 locations across Taipei and New Taipei, and a commitment to quality and innovation, Matsuya remains a top choice for quick, satisfying meals. Whether you’re craving a hearty rice bowl, a spicy curry, or a comforting set meal, Matsuya’s 2025 menu has something to delight every palate. For the latest updates, visit the official Taiwan Matsuya Facebook page or head to your nearest branch to experience these flavors firsthand.
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