Last Updated on 2025 年 4 月 24 日 by 総合編集組
Taiwan Matsuya 2025 Menu Update: New Dishes, Price Adjustments, and Chaliapin Hamburger Revival
Introduction
Matsuya, a renowned Japanese fast-food chain celebrated for its affordable and flavorful gyudon (beef bowl), has been a staple in Taiwan since its debut in 2018. As of February 2025, Matsuya operates 11 locations across Taipei and New Taipei, offering a variety of Japanese dishes like gyudon, grilled meat rice bowls, curry, and set meals.
The 2025 menu, updated on March 4, reflects price adjustments due to rising operational costs and introduces exciting new items, including the Chaliapin Hamburger Set Meal, which returned on April 8. This summary highlights key menu updates, new dishes, and Taiwan-specific offerings for international visitors and food enthusiasts.
Menu Categories and Highlights
Matsuya’s menu is divided into several core categories, each catering to diverse tastes:
- Gyudon (Beef Bowl): The signature dish, featuring rice topped with seasoned beef and onions, remains a crowd favorite. Prices start at TWD 95 for a medium portion and TWD 125 for a large, making it an affordable option for quick meals.
- Grilled Meat Rice Bowls: These dishes emphasize sizzling, iron-plate grilled flavors, with options like Sauce-Grilled Beef (TWD 180), Onion-Salt Pork (TWD 145 medium, TWD 175 large), and Soy-Glazed Pork (TWD 135 medium, TWD 165 large). Prices increased by TWD 5-16 as of March 4, 2025.
- Curry: Matsuya’s curry series, popular for its rich flavors, ranges from TWD 130-205. Past favorites like the 2023 Original Beef Curry and 2024 Fruit-Infused Curry continue to evolve, with add-ons like sausages, eggs, or croquettes.
- Set Meals (Teishoku): These comprehensive meals include a main dish, rice, miso soup, and sides. Four set meals—Honey-Glazed Beef, Grilled Beef, Grilled Pork, and Onion-Salt Pork—saw price hikes of TWD 10 for regular portions and TWD 15-20 for large. A new addition, the Onion-Salt Grilled Chicken Thigh Set Meal, is priced at TWD 185 (regular) and TWD 275 (large).
- Drinks and Sides: Beverages include Calpis (TWD 35) and Asahi Black Beer (TWD 60, age 19+). Popular sides like deluxe kimchi, Matsuya-style egg with beef, fried codfish patties, and curry croquettes enhance the dining experience.
Price Adjustments in March 2025
Due to rising costs for raw materials, minimum wages, and imports, Matsuya adjusted prices starting March 4, 2025. Grilled meat rice bowls increased by TWD 5-16, while set meals saw a TWD 10 increase for regular portions and TWD 15-20 for large. The price hikes reflect broader economic trends affecting Taiwan’s dining industry, with other chains like Starbucks and Sushi Express also raising prices. Despite the adjustments, Matsuya remains a budget-friendly option compared to many Japanese restaurants.
New and Returning Dishes
- Onion-Salt Grilled Chicken Thigh Set Meal: Launched in March 2025, this dish fills a gap in Matsuya’s chicken offerings, priced at TWD 185 (regular) and TWD 275 (large). It combines tender chicken with a savory onion-salt seasoning, appealing to those seeking lighter protein options.
- Ginger-Grilled Meat (March 18, 2025): A limited-time revival, available in pork (TWD 165) and beef (TWD 180) variants. The dish features a warming ginger-infused sauce, perfect for Taiwan’s chilly, rainy spring season.
- Chaliapin Hamburger Set Meal (April 8, 2025): A fan-favorite, this dish blends Japanese and Western culinary styles. The juicy beef patty is smothered in a rich sauce made from fresh onions, garlic, and butter, priced at TWD 220 (standard) or TWD 240 (with fried egg). Its return has generated buzz among loyal customers.
Taiwan-Specific Context and Accessibility
Matsuya’s 11 Taiwan locations, including the recently opened Yonghe Zhongzheng branch (near 24-hour operation), cater to diverse schedules, with some stores open from 10 AM to 4 AM. The chain’s focus on affordability and variety makes it a go-to for students, office workers, and late-night diners. International visitors can check the official Taiwan Matsuya Facebook page for real-time updates on promotions and store details. Delivery is available via platforms like Foodpanda and Uber Eats, enhancing convenience.
Recommendations for Visitors
For first-time diners, the classic Gyudon (TWD 95) or the Chaliapin Hamburger Set Meal (TWD 220) are excellent starting points. Pair meals with sides like curry croquettes or deluxe kimchi for a fuller experience. Given the limited-time nature of dishes like the Ginger-Grilled Meat and Chaliapin Hamburger, plan your visit accordingly. Always verify the latest menu and prices via Matsuya’s official channels, as promotions and availability may vary.
Conclusion
Matsuya Taiwan’s 2025 menu update balances affordability with innovation, introducing new dishes like the Onion-Salt Grilled Chicken Thigh Set Meal and bringing back classics like the Chaliapin Hamburger. Despite modest price increases, Matsuya remains a top choice for authentic, budget-friendly Japanese cuisine in Taiwan. With 11 locations and a commitment to quality, it’s a must-visit for locals and tourists alike.
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